Mitsubishi Motors (Thailand) Company Limited has cooperated with Sanrio Company Limited
to appoint “Hello Kitty” as Mitsubishi Brand Ambassador to present the company intention
to make stakeholder happy.
Murahashi, President of Mitsubishi Motors (Thailand) Company Limited (MMTh) said that
“I target Mitsubishi to be the good company that brings the happiness to stakeholder
especially for our customers by introducing high quality product to respond all customers
need and also serve customers a good service in all aspect. In order to make this image
clearer and be tangible, this year we will find the symbol that have the outstanding character,
interesting story and well known among Thai customers to convey our message to customers.
We, therefore, decided to appoint “Hello Kitty” who has distinguished appearance and
style as our first brand ambassador which I strongly believe that our customers
can perceive her cheerful and always happy character.”
“Hello Kitty” will bring the Happiness to Thai customers via various communication channel
as well as the company activities namely Advertisements, Road show event
and Sales activities from this November.
Mitsubishi Motors in the 30th Thailand International Motor Expo
“Mitsubishi Mirage Meets Hello Kitty”
(photos : motortrivia.com)
Based on GLS Ltd. Bloom Edition, Mirage Meets Hello Kitty model features an exterior
highlighted by Hello Kitty Stickers and unique wheel cover. Inside, Hello Kitty decoration
on front power window panel, hood meter garnish, center panel Gear shift panel and
steering wheel. Moreover, customers can joins Hello Kitty seat upholstery,
open tray mat, cover steering wheel, pillow and floor mat.
Customers who are interested in Mitsubishi activities with brand ambassador “Hello Kitty”
can follow more information from various medium and corporate website at
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